Kristina Pakhomchik is a co-founder of Data Action, a company developing game-based training tools for Data and AI Ethics with a vision to give people and companies the autonomy to shape the values that information technology brings to our lives. As a former Strategy Officer at World Ethical Data Forum and Foundation, she has developed and integrated strategies to increase inclusivity and diversity in discussions surrounding the future of technology. Kristina has a Master’s degree in Global Ethics and Human Values and a Bachelor’s degree in Philosophy from King’s College London, where she researched the impact of vast data collection on the rights of freedom of speech and freedom of thought. Her current research examines the geopolitical implications of digital trade and re-examines the value of data in the face of the rise of Generative AI. Kristina is a passionate sportswoman with a professional past in kitesurfing and rhythmic gymnastics.

A human approach to privacy

In a world where privacy is both a fundamental right and a social necessity, why do we continually fall short in protecting our personal data? Despite the often questionable design of technology, we rarely take the available avenues to protect ourselves. The answer is hidden in plain sight, with our emotions telling the full story.

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