Almost two decades ago, Verena Kuen initiated and led one of the first global innovation programs in Corporate Pharma — convincing top management to explore entirely new opportunity spaces beyond R&D. Over four years, she built a company-wide movement that redefined how innovation could drive growth and relevance.
This pioneering work inspired her to found 1030 Innovation Partners, an innovation studio that helps organizations explore future opportunities, turn them into tangible offerings, and evolve their business models. Her work bridges strategy and implementation — shaping clear visions and enabling internal structures that make ongoing innovation possible.
As a lecturer at WU, MCI, and Columbia University and a board member of CEOs FOR FUTURE, she empowers leaders to navigate uncertainty with clarity and build organizations that shape, rather than follow, the future.
A spark for the future. Turn uncertainty into a game plan.
Where do we go from here? The world is shifting faster than our ability to predict it — and “business as usual” no longer works. Verena Kuen challenges how we think about the future and invites us to turn uncertainty into our most powerful strategic tool. Drawing from her experience leading global innovation projects, she shows how imagining the extremes — the best and worst possible futures — can reveal the levers we can move today. Her message is clear: the future isn’t something that just happens to us. It’s something we can design — if we have the courage to imagine it.
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