Peter Windischhofer is one of the three founders of refurbed. Prior to founding the company, Windischhofer worked as a consultant at McKinsey for several years, advising large eCommerce companies in Europe. He studied business administration in Vienna, Hong Kong, Shanghai, and San Francisco, and during his study abroad in China, he founded an online review platform for Chinese language schools. In 2020, he, along with refurbed Co-Founder Kilian Kaminski, was selected for the Forbes "30 under 30 Europe" list. Windischhofer is not only an expert in Scale-Up entrepreneurship, but also in the field of sustainability. He is a strong advocate for the circular economy and responsible consumption, with a mission to enable people to consume more sustainably.